Coca Cola 600 broadcast info as NASCAR welcomes Dale Earnhardt Jr back to booth
Coca Cola 600 broadcast info as NASCAR welcomes Dale Earnhardt Jr back to booth
Rory RobinsonSat, May 23, 2026 at 11:00 AM UTC
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Dale Jr smiles on set during the Viva Mexico 250
NASCAR fans are excited to hear Dale Earnhardt Jr on Prime Video (Image: Getty)
The Coca-Cola 600 is a staple of Memorial Day weekend and a highlight of NASCAR's season at Charlotte Motor Speedway. This year, the race gets an extra jolt as Dale Earnhardt Jr. returns to the broadcast booth to an excited vocal online fans.
The 2026 Coca-Cola 600 kicks off Amazon Prime Video's exclusive summer NASCAR coverage and marks Earnhardt Jr.'s return to the national Cup Series broadcast booth after calling the race last year.
Fans can catch Sunday's race at Charlotte Motor Speedway exclusively on Prime Video, with pre-race coverage starting at 5 p.m. ET and the green flag at 6 p.m. ET. The race will also stream on Max.
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Earnhardt's return is one of the biggest storylines surrounding the event because NASCAR fans have spent more than a year waiting to hear one of the sport's most recognizable voices back calling live Cup action.
Amazon's broadcast team includes Earnhardt, play-by-play announcer Adam Alexander, and former championship crew chief Steve Letarte. Earnhardt and Letarte are back together after making their mark as a duo on NBC's NASCAR coverage in recent years.
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Dale Jr features as a lead on-air commentator for Amazon Prime Video and TNT Sports (Image: Getty)
Trevor Bayne, Kim Coon, and Marty Snider will cover pit-road reporting during the race weekend, while Danielle Trotta will anchor the studio coverage with Corey LaJoie and special guest analyst Carl Edwards.
Earnhardt's broadcasting career has become one of the most successful transitions from driver to media personality in modern sports. He started exploring television work during NASCAR Xfinity Series broadcasts on FOX just before retiring from full-time racing in 2017.
Earnhardt covered a wide range of events, including races from Daytona and Darlington to championship events at Phoenix, during his six-year tenure with NBC. He also took on wider responsibilities outside the scope of racing, including pregame Super Bowl and Winter Olympics coverage.
Earnhardt Jr will have cross-promotional integration with Dirty Mo Media (Image: Getty)
Earnhardt stepped away from TV in 2024 to focus on JR Motorsports and his Dirty Mo Media podcast. Now, he's back on screen as part of NASCAR's new seven-year, $7.7 billion media deal with Amazon and TNT Sports.
"I've always wanted to do the 600," he said last year. "I think we all can kind of agree that the 600's been one of the best races over the past couple of years. The Next Gen car has been incredible on the mile-and-a-halfs. So that has me really excited."
Amazon is changing how fans watch the races and rolling out new features designed for viewers despite vocal online criticism. The broadcast will include split-screen commercials so fans don't miss any green-flag action, over 70 camera angles, improved drone and in-car shots, quick AI-powered race recaps for anyone tuning in late, and a live shopping option called Shop the Race.
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Source: “AOL Sports”
